90% Of Everything: Links

Here's an interesting post from Google regarding their recent addition of landmark data to Google Maps India:

... we ran a user research study that focused specifically on how people give and get directions. We called businesses and asked how to get to their store; we recruited people to keep track of directions they gave or received and later interviewed them about their experiences; we asked people to draw us diagrams of routes to places unfamiliar to us; we even followed people around as they tried to find their way. We found that using landmarks in directions helps for two simple reasons: they are easier to see than street signs and they are easier to remember than street names.

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